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Research papers

Adapting to the changing environment

This paper describes the development of the model to deal with changes in one of the organisations so far studied in Slovenia. It has been an achievement of the type of model used that this process could all be accommodated. However, it emerged that...

Catalogue: CEE Conference 1995: Towards A Market Economy
Authors: Carla Millar, Stane Saksida, Tit Turnsek
April 1, 1995
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Citation

Millar, Saksida and Turnsek (1995a, April 01). Adapting to the changing environment. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/adapting-to-the-changing-environment


Research papers

What do women want?

The countries of Central Eastern Europe are evolving very fast: how different are they from each other and from the West? Are differences culturally rooted, or driven by specific national circumstances? This paper discusses some data from a recent...

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe
Authors: Carla Millar, Christine Restall
June 15, 1993
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Citation

Millar and Restall (1993a, June 15). What do women want?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/what-do-women-want-


Research papers

The embryonic consumer

Overall, the paper explores the extent to which consumers in Eastern Europe are similar to or different from consumers in the West, and presents some original data on consumer values which indicate that not only are values in Eastern Europe somewhat...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Authors: Carla Millar, Christine Restall
June 15, 1991
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Citation

Millar and Restall (1991a, June 15). The embryonic consumer. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-embryonic-consumer